Health care data
+ Engaging user experience
= Informed Health Care Consumers

Vitals is re-inventing the way people chose doctors and medical facilities.

We bring transparency to cost, quality
and access information to support effective decision making.

Our tools are the result of data, technology and user experience expertise designed to empower consumers to make higher-quality and lower-cost decisions about their care.

Vitals Solutions

Consumers is the trusted source for health care consumers to find and connect with the right provider, prepare for a visit and review patient ratings and quality information.  Our data includes information on over 1 million providers, and the industry’s largest collection of user-generated ratings and reviews.

Health Plans

VitalsChoice, our SaaS-based modular transparency platform, allows health plans to provide their members with access to cost and quality transparency tools to make better, more informed choices regarding their care. We deliver the configurability, advanced design and innovative consumer experience to empower your members.


Vitals Provider Solutions help hospitals and group practices connect with patients on the web and build brand loyalty in their patient communities.  We enable providers to increase their online awareness, attract new patients and manage their online reputation.


Vitals Patient Exchange allows advertisers and direct-to-consumer marketers to reach patients and caregivers as they review and select the right medical care. We create opportunities for advertisers to connect with consumers just before they schedule an appointment or receive a prescription.

Executive Team

Our executive team is a unique blend of experienced leaders across consumer, health care and technology industries.

Business Leaders

Vitals business lines are led by seasoned executives with deep experience in both strategy and operations for digital media, health care payer and provider markets.

Founding Team

Vitals was founded by a small group of dedicated individuals whose vision was simple: make it easy to find and connect with quality doctors. We applaud the commitment it took for them to first launch Vitals in 2008 and the contributions they still make to the company today.

Our Locations


210 Clay Avenue, Suite 140
Lyndhurst, NJ 07071

Vitals Local # 201-842-0760
Vitals 800 # 866-325-8972
Fax Line: 201-438-4555

New York

632 Broadway, Suite 301
New York, NY 10012

Fax Line: 212-260-2719


5 Mount Royal Ave, Suite 340
Marlborough, MA 01752

Fax Line: 508-480-0884


The Thompson Building
20 E. Fifth Street, Suite 430
Tulsa, Oklahoma 74103