Q: Where are you from?
A: I’m originally from Palestine, but grew up and got my school education in Abu Dhabi, United Arab Emirates. I came to the US at the age of 17 to pursue further education and be an entrepreneur. After graduation, I worked 10 years in the healthcare industry while running a string of startups in both Boston and California.
Q: How did you end up at Vitals and what exactly is your role?
A: Vitals came to the picture when I was looking for challenging companies that had the potential to drive and disrupt the healthcare industry. More specifically, companies that wanted to focus more towards consumers and patients while finding new innovative ways to solve complex problems. Their growth and continued top position in search was proof enough for me of their massive outreach and continuous focus on consumers. I joined to take it even further for it to become a huge potential market disruptor.
As a Director of the Consumer Product for vitals.com, I try on a daily basis to challenge the status quo of how consumers see, understand, and generally deal with day-to-day process of finding a doctor and all the necessary steps after that. The goal is to provide more utility, yet make it so simple that anyone can become an expert and use immediately. A challenging task, but an important one at this day and age, since the healthcare industry is going through a shift in consumer focus more than ever before.
Q: What do you like best about your job at Vitals?
A: The best part of working at Vitals, is coming in every morning fresh with new ideas and sitting with my entrepreneurial driven teams of brilliant thinkers, designers, statisticians, and engineers; trying to solve real world complex problems. It’s exciting, and since we all want the best for us, as well as for our consumers, we are not stopping until we build the most seamless and useful products in this industry. Having a workplace culture that is unique in that it encourages innovation and a healthy disregard of the impossible, which keeps the innovation fresh and growing.