President and Chief Executive Officer
Heyward is a recognized leader in the health care industry with 30 years of experience in all aspects of the health plan business. She has a passion for health care consumerism and helping people make better, more informed decisions about their care.
Prior to Vitals, Heyward was President and CEO of ValueOptions, driving innovation through disciplined execution and taking company revenues to over $1 billion. She also served as Executive Vice President & Chief Marketing Officer at Premera Blue Cross. There, she architected the organization’s consumerism strategy, a precursor for their cost & quality transparency solution. Heyward also held executive roles at Cigna Healthcare, General Electric, Empire BCBS and U.S. Healthcare.
Heyward holds a Master of Public Administration from New York University. She graduated with a Bachelor of Arts in English from the University of Virginia.