Kyle Raffaniello

Chief Strategy & Enterprise Marketing Officer

Kyle Raffaniello is a proven leader with a track record of accelerating corporate growth. As Vitals’ Chief Strategy & Enterprise Marketing Officer, Kyle drives strategic planning and development, as well as market positioning and messaging for corporate and enterprise products.

Previously, Kyle was Chief Strategy Officer and Executive Vice President of ValueOptions, a behavioral health company, where she was responsible for profits across all lines of business. She was Senior Vice President, Sales and Marketing for Consortium Health Plans, an organization focused on account growth and retention for the nation’s 20 largest Blue Cross Blue Shield plans. Kyle has also held senior sales and marketing positions at a number of regional health plans, as well as led provider relations for several large medical delivery systems.

Kyle earned a Master of Science in Health Care Administration from George Washington University. She received a Bachelor of Arts in Business and Theology from Mount St. Mary’s College.

Executive Leadership Team

Heyward Donigan

Heyward Donigan

President and Chief Executive Officer

Kyle Raffaniello

Kyle Raffaniello

Chief Strategy & Enterprise Marketing Officer

Bryan Perler

Bryan Perler

Chief Financial Officer

Jeanne Wisniewski

Jeanne Wisniewski

Chief People Officer

Technology Operations Team

Chris Henderson

Chris Henderson

General Manager, SmartShopper

Andrew Holz

Andrew Holz

Senior Vice President, Engineering

Melanie Rodriguez

Melanie Rodriguez

Senior Vice President, Implementation and Client Services

Larry West

Larry West

Chief Technology Officer

Medical Advisor

James A. Cowan MD, MPH, FACP

James A. Cowan MD, MPH, FACP

Chief Medical Officer