Partnership increases the audience reach to patients through the Vitals Patient Exchange
LYNDHURST, NJ – March 4, 2014 – Vitals announced today that its online advertising property, the Vitals Patient Exchange, has expanded its audience network to allow health care advertisers to reach more patients across the web.
Vitals, a leader in providing online tools that help consumers find top doctors and make informed decisions about their medical care, will expand their reach with the large and engaged audience of MedHelp.org, the world’s largest online health community. The partnership provides an expanded network to help advertisers reach more health-focused consumers.
Traditional health information sites tend to reach a passive audience interested in general health news and topics. In contrast, the Vitals Patient Exchange includes sites that provide a full spectrum of tools and information further along in the patient pathway that educates and prepares patients throughout their care continuum. MedHelp, in addition to its 300 support communities, provides a robust suite of tools and mobile applications to help users track and better understand their health.
“We are excited to team with MedHelp,” said Jeff Cutler, executive vice president of business development at Vitals. “As we continue to grow our network to include more top quality health sites that serve consumers as they actively make important health care decisions. The Vitals Patient Exchange represents a tremendous opportunity for health advertisers to deliver targeted, branded messages to patients who plan to visit a doctor or are currently receiving care from a provider.”
Under the agreement, the Vitals Patient Exchange doubles its reach to nearly 7 million people per month, making it the 12th largest health property on the web, as measured by the Internet analytics company, comScore in January.
“This expanded partnership is a win for everybody,” said John de Souza, MedHelp’s president and CEO. “By bringing together the best of both properties, we will create a compelling offering to health care advertisers that delivers a highly-engaged, targeted audience and best-in-class tools to drive even deeper consumer interaction.”
Vitals believes that technology makes better health possible. We are a leader in providing online tools and actionable data that enable healthcare consumers to make more informed decisions about the cost and quality of their medical care. Through health plans, hospitals and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care.
MedHelp is the world’s largest online health community and consumer health platform, empowering 14 million unique users per month to better understand and better manage their health. MedHelp is powered by Red Urchin, an enterprise health platform that provides mobile, social and data solutions to leading employers, retail pharmacies and health plans to improve consumer engagement and achieve meaningful behavior change. For more information, visit www.medhelp.org and www.redurchin.com.