April 27, 2016 – LYNDHURST, NJ – Vitals, a leader in providing health care transparency and engagement solutions, announced that Ellie Hirschhorn has joined the company as its first Chief Digital Officer. She will be charged with maximizing the consumer experience and evolving the Vitals.com website to empower consumers to shop for health care providers with confidence.
Hirschhorn was previously Chief Digital Officer and Executive Vice President at Simon & Schuster where she was responsible for the company’s global digital initiatives, including websites, mobile, CRM, ecommerce platforms, content syndication and operations. Prior to Simon & Schuster, Hirschhorn was EVP, Digital at another CBS division, CBS College Sports. She previously served as Chief Operating Officer at MediaNet, a digital subscription music company and was General Manager of MTV.com.
“The evolution of our consumer website and consumer business to be the leader in helping consumers shop for care like an expert is fundamental and foundational to the mission of Vitals,” said Heyward Donigan, CEO of Vitals. “I’m excited to be bringing an executive of Ellie’s caliber onto the team to develop and execute a consumer digital strategy that will help Vitals become the trusted advisor for health care decisions on the web.”
“Throughout my career, I’ve been drawn to companies that use technology to transform industries and improve the consumer experience,” said Hirschhorn. “Vitals has an exciting, disruptive opportunity to make health care decision-making more transparent during the largest health care reform of our time.”
Vitals empowers everyone to shop for their health care like an expert. We bring together cost and quality transparency along with innovative consumer engagement programs to help people select high-quality, lower-cost care. Vitals leads the market with incentive and engagement programs that pay people to shop. Our solutions achieve measurable and sustainable savings for consumers, employers and health plans. Vitals helps more than 120 million people each year access better, more affordable care.