Vitals Announces Vice President SmartShopper Operations, Christopher Henchey

March 21, 2016 – LYNDHURST, NJ – Vitals, a leader in providing health care transparency and engagement solutions, announced that Christopher Henchey has joined the company as its Vice President, SmartShopper Operations.

Henchey brings proven experience leading operations at some of the nation’s largest and most innovative health plans. Most recently, Henchey was the Executive Consultant to the NCTIO Leadership Team at BCBC North Carolina, charged with leading the operational and systems optimization of the technology platform.  Prior to this, he was the Vice President and Executive Leader of the Shield Advance Program at Blue Shield of California, aimed at providing technology and business process improvements. Henchey held COO positions at both MVP Health Care and the New England division of Cigna Healthcare. In addition, he founded Choicelinx, a developer of online, consumer-driven health care products for the insurance industry.

Henchey’s deep product and operations experience building consumer-focused tools for health plan clients will be instrumental in supporting the expanding market demand for Vitals’ incentive and engagement program, SmartShopper. SmartShopper drives real health care savings for employers and employees by paying people cash when they shop for high-quality, lower-cost medical options. The program’s popularity is due to its proven, sustainable engagement compared to other cost tools and a leading 7:1 ROI.

“Chris recognized early the importance of the consumer in the industry, and has worked to empower them with tools to evaluate their health care options,” said Heyward Donigan, CEO of Vitals. “Chris will focus on accelerating the delivery of SmartShopper, overseeing the operations and implementation, so this critical tool can be available to more consumers through health plan and employer clients.”

“I’ve always enjoyed solving for and optimizing market and product operations,” said Henchey. “It’s an honor to join Vitals and be part of this innovative program and company.”

About Vitals

Vitals empowers everyone to shop for their health care like an expert. We bring together cost and quality transparency along with innovative consumer engagement programs to help people select high-quality, lower-cost care. Vitals leads the market with incentive and engagement programs that pay people to shop. Our solutions achieve measurable and sustainable savings for consumers, employers and health plans. Vitals helps more than 120 million people each year access better, more affordable care.

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