For Advertisers
On Vitals, advertisers connect with the right consumers at the right time.
Branded messages reach our patient audience at the time when they are seeking treatment for their conditions. Compared to traditional health sites, visitors on Vitals are further along the patient pathway.
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Patient Pathway

Our Audience
Vitals is the destination for more than 100 million patients each year who need to find a new doctor, prepare for a visit, or schedule an appointment. The Vitals Patient Exchange offers the best content and tools available to help patients take charge and manage their health.
- Female – 65% women, the household health managers
- Affluent – 33% have a HHI over $100,000
- Educated – 66% have a college education
