Meet the Vitals Team
CEO & Co-Founder
Mitch has been actively engaged starting, growing, fixing and improving Vitals for the past five years. He launched Vitals in 2008 after personally experiencing the complexity of finding a qualified physician for his knee surgery.
Prior to Vitals, Mitch started more than a half-dozen businesses, including Raspberry Red Marketing, NetWorks, Tuff Rhino, Awards.com, RUSS CandyBears and Time Warner Viewer’s Edge. He has also been involved in the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe and IT’SUGAR.
Prior to his own ventures, Mitch held several senior corporate executive positions. He was Vice President of Genesis Direct, an integrated direct marketing firm, and served as Vice President of Marketing & Product Development at Guidance Associates/Prentice Hall Media, a leading educational publisher.
Mitch has an MBA, with honors, from Columbia University and graduated Summa Cum Laude from Queens College in New York.
Dr. Todd K. Rosengart
Dr. Todd K. Rosengart is a Co-Founder of Vitals and provides the business with pivotal thought-leadership on opportunities and regulations within the healthcare infrastructure. In addition, Dr. Rosengart serves as Professor and Chairman of the Department of Surgery and Chief of Cardiothoracic Surgery at SUNY-Stony Brook, and is Co-Director of The Stony Brook University Medical Center Heart Center. Besides his clinical pursuits, his primary research interest is in the field of new blood vessel development (arteriogenesis) and gene therapy for the purpose of creating “biologic bypasses.” Dr. Rosengart currently runs an NIH-funded laboratory in this field and is a recipient of over $10 million in research grants.
Dr. Rosengart received his MD degree through the Northwestern University Medical Education Honors Program.
Vice President & General Manager, Vitals
Jeff has over 25 years of experience in online publishing and Internet services, including starting and running several successful consumer, business and financial internet sites. Jeff joined Vitals in January 2009 and spent his first two years heading up business development and strategic partnerships before becoming General Manager of Vitals in early 2011. Prior to joining Vitals, Jeff was most recently Chief Revenue Officer for Answers.com and WikiAnswers, the leading question and answers community site. In addition, Jeff has been a senior executive with SIIA, Inlumen (now part of the MarketWatch division of Dow Jones), Office.com/Winstar, N2K, Thomson Financial and CompuServe. Jeff enjoys being part of the Vitals team where we help transform online healthcare and empower patients to take control of their healthcare decisions.
Vice President, Advertising
Josh joined Vitals in May of 2010 to spearhead direct ad sales at the company. He is responsible for building the advertising sales team, as well as the direct ad sales initiatives and programs for the company. He brings over 14 years of media sales experience in the pharmaceutical and healthcare arena, working for such firms as Healthline Networks, Time Inc., The New York Times, and Thomson Healthcare. Prior to Vitals, Josh was with Healthline Networks where he was their first Group Sales Director. He is recognized as a top-performer and for his ability in leading sales teams to consistent revenue growth.
Chief Marketing Officer
Orlena came to Vitals after making her mark in the entertainment technology industry where she spent over 16 years building global consumer brands. She started her career at Sierra Online in PC gaming and then moved on to Microsoft where her contributions led to the creation and growth of the original Xbox, Xbox Live, and Xbox 360 brand strategies and design expressions. After Microsoft, Orlena moved to New York and joined CBS Interactive to work in digital music. As Vice President of Marketing and Product, she oversaw brand, product, and marketing for Last.fm, a blog network of 90+ radio sites, Radio.com, and MP3.com.
Orlena earned a BA in English Literature at the University of Puget Sound in her home state of Washington and also attended Beijing Language and Culture University.
Vice President of Health Plans and Contract Sales
David has 20+ years of experience as a founder, builder, harvester, mentor and entrepreneur with a strong history of successful, measurable, results-oriented leadership.
Prior to joining Vitals, David was president of Forward Looking Management where he collaborated with leadership teams to create strategic and operational plans. He also founded and served as President and CEO of Flash Creative Management, a business technology company focused on assisting companies to identify their strategic objectives and tactical plans. David has been a featured speaker at Inc. Magazine’s Growing Your Company Conference, Microsoft’s Developers Conference, and has appeared on Bloomberg Television.
He has an MBA from New York University with a concentration on Organizational Development and Personnel Training and Management.
Vice President, Data Operations
Erika was part of the founding team at Vitals. At the company’s infancy, she was responsible for creating the Vitals database, as well as managing product development and marketing activities to drive Vitals. Currently, she manages the data operations team, and directs the acquisition, implementation, development and optimization of data for Vitals as well as strategic partnerships. Prior to Vitals, Erika was Vice President for Raspberry Red Marketing. Earlier in her career she served as Director of Marketing for Awards.com as well as a Brand Manager for a number of catalog and web properties at Genesis Direct.
Erika received her B.A. in government from Skidmore College in New York.
Lawrence J. West
Chief Technology Officer
Larry serves as CTO and was part of the founding team at Vitals. He is responsible for adding ever-greater functionality to the site, as well as improving data and search matching capabilities to make finding a doctor easier for patients.
Larry has more than 17 years experience leading technology teams. He joined Vitals from Frog Design, Inc. where he was Director of Technology. Prior to Frog Design, Larry was Co-Founder and Vice President of Technology at ioLogics. He has also held senior executive roles at Vignette, and Platinum Technology.
Larry received his B.S. in computer science from Bloomsburg University in Pennsylvania.
Vice President, Web Marketing
Irving attended Touro College in New York City and started his career as the Network Administrator for the Touro Law Center. It was during the infancy of the Internet that he developed their web site and put the Second Circuit Court of appeals and rulings online. From there he leaped into the corporate world and was employed by Verizon and later IBM. At both firms, he was responsible for optimizing Web applications. Irving joined Vitals from its launch in January 2008 and was single-handedly responsible to build its visitor base based on his extensive SEO experience. Currently, he oversees a traffic team that helps draw over 200,000 daily visitors and millions of visitors to Vitals monthly.
Vice President, Finance
Hal joined Vitals as Vice President of Finance with 20 years experience in finance and operations. Hal began his career as an investment banker at DLJ, and went on to the Carlyle Group where he managed numerous principal investments including buyouts and minority investments. After business school, Hal became a Principal at Bessemer, consummating dozens of principal investments, and later became a senior strategist with iFormation Group, a joint venture between Goldman Sachs and Boston Consulting Group. Over the last eight years, Hal has held executive-level operating positions at venture capital portfolio companies, successfully driving double-digit sales and profit growth.
Hal earned his MBA from Stanford University and graduated Magna Cum Laude from Georgetown University.