Meet The Team

Executive Team

Our executive team is a unique blend of experienced leaders across consumer, health care and technology industries.

Heyward Donigan

Heyward Donigan

President and Chief Executive Officer

Heyward is a recognized leader in the health care industry with 30 years of experience in all aspects of the health plan business. She has a passion for health care consumerism and helping people make better, more informed decisions about their care.

Prior to Vitals, Heyward was President and CEO of ValueOptions, driving innovation through disciplined execution and taking company revenues to over $1 billion. She also served as Executive Vice President & Chief Marketing Officer at Premera Blue Cross. There, she architected the organization’s consumerism strategy, a precursor for their cost & quality transparency solution. Heyward also held executive roles at Cigna Healthcare, General Electric, Empire BCBS and U.S. Healthcare.

Heyward holds a Master of Public Administration from New York University. She graduated with a Bachelor of Arts in English from the University of Virginia.

Tony Bellomo

Tony Bellomo

Chief Operating Officer

Tony is a recognized industry leader, who brings a wealth of experience in leadership, technology and health care to the organization. As Chief Operating Officer of Vitals, Tony is responsible for operational execution across all lines of business, including consumer, health plan and provider markets.

Prior to joining Vitals, Tony served as President of Erisco, where he spearheaded the development and launch of the Facets core administrative system. After the acquisition of Erisco by TriZetto in 2000, Tony played a major role in building and growing the business, holding several key senior leadership roles including President.

Tony graduated summa cum laude with a BS in systems engineering from the Polytechnic Institute of New York.

Mitch Rothschild

Mitch Rothschild

Executive Chairman and Founder

Mitch launched Vitals in 2008 after personally experiencing the complexity of finding a qualified physician for his knee surgery. For its first seven years, Mitch served as CEO, growing Vitals.com to over 10 million monthly visitors and a 65 percent compounded annual revenue growth rate. He now serves as Chairman of the company.

Prior to Vitals, Mitch started more than a half-dozen businesses, including Raspberry Red Marketing, NetWorks, Tuff Rhino, Awards.com, RUSS CandyBears and Time Warner Viewer’s Edge. He has also been involved in the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe and IT’SUGAR.

Mitch has an MBA, with honors, from Columbia University and an MA (Phi Beta Kappa, Summa Cum Laude) from Queens College in New York.

Kyle Raffaniello

Kyle Raffaniello

Chief Revenue Officer

Kyle Raffaniello is a proven leader with a track record of accelerating corporate growth. She joined Vitals as the company’s first Chief Revenue Officer to drive the go-to-market strategy and revenue opportunities across all lines of business. She also oversees marketing and communications.

Previously, Kyle was Chief Strategy Officer and Executive Vice President of ValueOptions, a behavioral health company, where she was responsible for profits across all lines of business. She was Senior Vice President, Sales and Marketing for Consortium Health Plans, an organization focused on account growth and retention for the nation’s 20 largest Blue Cross Blue Shield plans. Kyle has also held senior sales and marketing positions at a number of regional health plans, as well as led provider relations for several large medical delivery systems.

Kyle earned a Master of Science in Health Care Administration from George Washington University. She received a Bachelor of Arts in Business and Theology from Mount St. Mary’s College.

Bryan Perler

Bryan Perler

Chief Financial Officer

Bryan has deep experience leading technology companies through fast-paced and high growth environments. He joined Vitals as CFO to provide thought-leadership and structure to the company’s business operations, as well as financial analysis of organic and inorganic growth opportunities.

Before Vitals, Bryan was the CFO and Head of Strategy at Benchmark Solutions where he oversaw all strategic, financial and legal activities for the company. He also worked at Tradeweb Markets in a variety of escalating accounting, finance and business development roles, most recently as Director of U.S. Strategy and Business Development.

Bryan graduated from Lehigh University with a BS in Accounting.

Jeanne Wisniewski

Jeanne Wisniewski

Chief Human Resources Officer

Jeanne has over 25 years of experience as a business executive and human resources leader. As Chief Human Resources Officer at Vitals, Jeanne provides the strategies necessary to develop and grow a committed, high performing workforce.

Prior to joining Vitals, Jeanne was the Executive Vice President of Human Resources at Priceline.com where she oversaw the selection, development, compensation, retention, and downsizing of executives and staff. Before Priceline.com, Jeanne was the Executive Vice President of Oxford Health Plans where she led the growth and organization of its employee base from 100 to 8,300 employees.

Jeanne received her Masters of Public Administration from New York University and her BS in Nursing from Georgetown University.