Vitals and Digital Assent Announce Doctor Ratings Partnership

Partnership will deliver verified patient reviews to leading doctor ratings website

ATLANTA, May 1, 2014 – Digital Assent, a healthcare technology company that helps doctors and hospitals improve patient satisfaction and grow their online reputation, today announced that it has entered into a data licensing partnership with Vitals, a leader in providing online tools and data that help consumers find top doctors and make informed decisions about their medical care.

Through this partnership, Digital Assent will syndicate verified patient reviews to Vitals for display on and other websites and physician directories that are powered by Vitals to help make doctor selection more transparent.

“Since giving patients the ability to rate their visit on our PatientPad tablets last year and launching a new offering for hospitals this year, we’ve been surprised by the high levels of patient participation,” explained Andrew Ibbotson, founder and CEO of Digital Assent.

Digital Assent collects verified patient reviews from multiple data sources, including patient feedback captured at the time of service via the company’s award-winning PatientPad® tablets, and independently administered HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) patient experience surveys.

PatientPad is the healthcare industry’s first tablet solution for capturing real-time feedback from patients at the point of care, ensuring that only patients who have actually seen the doctor are the ones rating their experience and sharing their feedback.  The HCAHPS survey is a national, standardized survey and data collection methodology used to measure patients’ perspectives of hospital care.

As a result of this partnership, Vitals becomes the first independent ratings website to incorporate PatientPad ratings and doctor-specific HCAHPS ratings in their overall doctor ratings.

Vitals has the largest collection of doctor reviews and quality information online. More than 12 million people come to Vitals each month to find a healthcare provider and book an appointment.

“We’re pleased to be working with Digital Assent,” commented Jeff Cutler, executive vice president of business and corporate development at Vitals. “Patient-verified reviews add credibility both to Vitals and support our goal of helping healthcare consumers make more informed decisions when selecting a doctor.”

Both Vitals and Digital Assent believe this partnership will help reduce information asymmetry, promote more informed patient choice and encourage positive change towards healthcare transparency and accountability.

About Vitals
Vitals believes that technology makes better health possible. We are a leader in providing online tools and actionable data that enable healthcare consumers to make more informed decisions about the cost and quality of their medical care. Through health plans, hospitals and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care.

About Digital Assent
Digital Assent is a healthcare technology company that helps physicians and hospitals improve patient satisfaction and grow their online reputation.  The company’s award-winning PatientPad® technology helps doctors capture real-time feedback from patients at the point of care.  Digital Assent’s reputation management platform enables hospitals to automatically publish doctor-specific HCAHPS ratings to their online physician directory.  For more information, please visit

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