Vitals Named Winner In RuleBreaker Awards

MAY 28, 2014 – LYNDHURST, NJ – Technology has transformed how we choose a restaurant or even purchase a car. Yet, when it comes to managing our health, the process has remained antiquated.

Consider the typical scenarios: Long phone waits to get an appointment. Questions surrounding the quality of a doctor and care facility. And a big unknown on how much it will all cost.

Mitch Rothschild started Vitals to disrupt this paradigm. The company’s SaaS-based consumer technology platform helps consumers find high-value health care at an affordable price through its consumer websites and health plan partners.

Today, Vitals and Rothschild were named one of the 15 winners in the RuleBreaker awards. The unconventional awards program, sponsored by Nextiva, Skype and Constant Contact, celebrates entrepreneurs who ignore conventional wisdom, take the path less traveled and break all the rules in their pursuit of success.

“We’re honored to be recognized as a RuleBreaker company,” said Rothschild. “At a time when health care is getting more expensive and care choices are expanding, we’re committed to developing trusted tools and data that help consumers make better health care decisions.

Since the start of 2014, Vitals has also been the recipient of the Red Herring Top 100 Award and Inc. Magazine’s Build 100 Award.

“We’re proud to honor entrepreneurs who have succeeded by doing it their way,” said Rieva Lesonsky, CEO of GrowBiz Media and a co-host of the RuleBreaker Awards.

For more information about the contest, visit

About Vitals

Vitals is reinventing the way people chose doctors and medical facilities. We provide increased transparency to cost, quality and access information to support effective decision making. Vitals brings together actionable data, online tools and an engaging consumer experience that empowers consumers to make more informed, higher-quality and lower-cost health care decisions.  Through health plans, hospitals and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care. The Vitals Index is an ongoing report about the state of doctor-patient relationships based on proprietary data and surveys.

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