Vitals Wins Red Herring Top 100 North American Award

Vitals Joins Prestigious List of Cutting-Edge Business Innovators

May 20, 2014 – LYNDHURST, NJ – Vitals, a leader in providing online tools and data that help consumers find top doctors and make informed decisions about their medical care, announced today they were named a Red Herring Top 100 North American award-winner.

The award recognizes cutting edge companies and technologies positioned to grow at an explosive rate. Vitals, which started as a consumer website to find and rate doctors in 2007, today boasts a full consumer engagement and health care transparency platform. The company’s solution suite helps people understand the intersection of cost, quality and access to care in order to help people find the best care at the lowest price. Vitals SaaS-based consumer transparency solutions are available through its website,, as well as through its health plan client websites.

“Vitals is honored to join the elite list of Red Herring 100 North America Award-winners, and to be recognized for the significant impact that our work is having on the health care system,” said Mitch Rothschild, CEO of Vitals. “This is strong validation that we’re bringing innovative market-based data and solutions to an industry that has historically operated with a lack of accessible information for consumers.”

Vitals was evaluated on its technological innovations, management strength, market size, investor record, customer acquisition and financial health. Past winners include Facebook, Twitter and Google.  The Red Herring Top 100 award comes on the heels of other recognitions for the company, including Inc. Magazine’s Build 100 and New Jersey Business’ Power 50 Health Care.

“In 2014, selecting the top 100 achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs had crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the top 100 winners. We believe Vitals embodies the vision, drive and innovation that define a successful entrepreneurial venture. Vitals should be proud of its accomplishment, as the competition was very strong.”

About Vitals

Vitals is reinventing the way people chose doctors and medical facilities. We provide increased transparency to cost, quality and access information to support effective decision making. Vitals brings together actionable data, online tools and an engaging consumer experience that empowers consumers to make more informed, higher-quality and lower-cost health care decisions.  Through health plans, hospitals and our leading consumer websites, Vitals helps more than 150 million people each year access information for better, more affordable care.

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